Overview

Microsoft Dynamics xRM technology and buildingBLOCKS for CRM

xRM is the name of a flexible, scalable Microsoft Dynamics CRM-based framework that lets you create customized enterprise solutions that meet individual requirements. It does not require a lot of programming effort and it is cost-effective for creating new applications. This is because it uses standard tools and technologies such as Microsoft Office System and Microsoft Server software products such as .NET Framework, which are already being used by most companies. For these projects, fecher also utilizes its buildingBLOCKS for CRM in-house library, which contains ready-made customizations and expansions collected over the many years fecher has been developing software. And as a result, you will get custom-tailored solutions meeting the needs of today’s dynamic business world, you will be offered the right amount of support, and you will be able to secure your competitive position.

Flexibility

xRM, ensuring you have increased flexibility

xRM is the logical further development of CRM. Whereas in Customer Relationship Management the customer is the focal point, with xRM you can manage any relationship that is important for your company. We call this: x Relationship Management, or abbreviated xRM.

To have customer management that is structured and professional, a uniform data basis is needed that makes targeted customer contact possible. Finding a suitable solution in the market however is difficult as it needs to meet the company’s needs but should not be overly complicated.

The perfect solution for you is: Microsoft Dynamics CRM. With this customer relationship management software, you and your company will benefit from a new generation of technologies and functions, which will enable you to profitably manage your customer relationships.

Microsoft Dynamics CRM can easily be customized to meet specific requirements and is closely integrated with the Microsoft Office System. As the integration is in a familiar work environment, the training phases are short, the acceptance is high and productivity increases. Thus, workflows can be flexibly mapped, extensively evaluated and better managed– for everything ranging from inquiries from potential customers to sales and customer service.

Structure

Structure

The xRM framework is technically and functionally based on Microsoft Dynamics CRM. It can therefore be used to simply and cost-effectively set up line-of-business (LOB) applications that support a company's specific business requirements and processes.

For example, it can be used in civil service to create public administration systems, or manage properties for property service providers or to create solutions for agencies that want to more efficiently manage their interactions with various brokers or sub-contractors. Internal needs are also easy to map using xRM, for example an employee management or job applicant database. The tools used to manage and automate the relationship processes are the same as in Microsoft Dynamics CRM.

Coordinating individual requirements in relationship management is performed with a simple point-and-click customization. As the xRM framework utilizes proven, widely used Microsoft Application Platform technologies, your existing IT investments and your collective expertise can also be used when working with xRM. In particular, the tight integration with Microsoft SharePoint enables you to provide your users with easily used yet comprehensive solutions, enabling them to work together on processes, structured and unstructured data as well as important documents, to receive consolidated evaluation reports and optimally organize their work.

Dynamic application services

Due to the multiple-instance capabilities of the xRM framework, which supports multiple languages and currencies, you can also provide any number of applications within an international context such as might be needed at various branch offices around the world. The dynamic application services are an important xRM framework component as they provide the core functions for the individual LOB applications out-of-the-box.

The dynamic application services are:

• Reusable for any number of applications,
• Pre-defined, saving you time and effort by not having to reinvent the wheel,
• Flexible, to support individual and changing business requirements and
• Scalable up to the enterprise level.

Technologies

In addition to the xRM framework integrated services, when developing your own applications you can also make use of the proven and flexible technologies in the Microsoft Application Platform They provide central functions, tools and the infrastructure for business intelligence, service-oriented architectures (SOA), development and GUI designs as well as data management.

The xRM framework uses the provided productivity and infrastructure technologies and links them with the tools for managing business relationships.

Benefits

An overview of the benefits of xRM

Your company obtains measurable benefits from the innovations provided by the xRM framework:

• User-friendly due to integration with Microsoft Office System (Outlook) and SharePoint
• Flexible due to dynamic application services
• Freedom of choice due to a variety of handling and operating options
• Productivity due to point-and-click customization
• Excellent record with regard to scalability, availability and performance
• Cost-efficiency due to short development times and ease of administration